Campanja Helps Global Advertisers Win at Paid Search

Campanja, the global leader in paid search bid optimisation, announced today that its high-powered bidding engine is gaining traction with top online advertisers eager for any edge in the highly competitive market for paid search. In the past six months, Campanja has signed several global online advertisers as customers including Parcel2Go.com, Pricerunner, Rosetta Stone, Zalando and Zalora.

Leader in SEM Bid Optimisation Accelerates Growth with New Customers in Europe and Asia

“Campanja was founded in Stockholm, and we are excited to be experiencing such strong growth globally,” said Russ Cohn, Campanja’s vice president of sales in EMEA.

“We attribute that growth to Campanja’s ability to consistently save our customers 20% or more of their paid search costs in initial trials, and even more over time.”

As an example, Parcel2Go.com, Europe’s largest parcel delivery comparison web site, is using Campanja to turbo-charge the performance of its online campaigns. In its initial trial, Campanja saved the company 28% on its campaign costs. In only one month of the full roll out, Campanja delivered even more uplift.

“Using Campanja, we’ve doubled our year over year ROI, delivering 18% more revenue at 41% lower cost,” said Richard Adams-Mercer, co-founder and marketing director at Parcel2Go.com.

“What surprised us was that we were able to get the same revenue but in a much more efficient way.”

Zalando, Europe’s leading online fashion platform featuring over 1,500 international brands, also uses the flexibility of Campanja to improve the performance of its paid search campaigns in France.

“Common bidding tools only allow you to set your bids once a day, but in paid search, actual bid values can change significantly throughout the day,” said Matthias Fuchs, Head of Search Engine Advertising at Zalando.

“Campanja´s real-time bidding solution lets us anticipate and adapt to those changes, so we can ensure the right bid at the right time all throughout the day.”

Zalora, Asia’s online fashion destination, is also realizing the benefits of Campanja’s advanced SEM bidding engine.

“Paid search is fundamental to our business, and the ability to do real-time, intraday bidding is critical to our next level of growth,” said Kaushal Bhalotia, Head of Online Marketing at Zalora.

“One of the things that really stands out about Campanja is their customer focus. The account team has done a great job of understanding our goals and working closely with us to make sure we meet them.”

Campanja is the global leader in paid search bid optimisation. Campanja’s advanced bidding engine turbo-charges the performance of paid search campaigns, delivering the same or more revenue while saving 20% or more on Google AdWords, Google Shopping and Yahoo/Bing search campaign costs. Campanja’s bidding engine integrates seamlessly with existing campaign systems and data, and results can be objectively tested using Google’s own A/B testing framework, with a guaranteed minimum 10% performance improvement. For more information, visit www.campanja.com