THIS CHRISTMAS, METAIL TAKES THE STRESS OUT OF SEASONAL DRESSING AND HELPS WOMEN FIND THEIR PERFECT STYLE AND FIT WITH #TRYONXMAS

Christmas and fully booked social calendars go hand in hand but finding the best outfit for each social occasion can be a stressful and time consuming process. Metail, the virtual fitting room company, has come up with the perfect solution to help all women. #tryonxmas is not only fun but will help women who obsess over finding the perfect outfit for every event.

Welcome to http://trymetail.com/collections/metail a site packed with the best seasonal styles from the high street this Christmas ready for you to try each item on, online.

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Creating your own ‘MeModel’ (digital body model) is easy. By entering three basic measurements; height, weight and bra size, your 92-94% accurate MeModel is instantly created. If you know your waist and hip measurements this likeness increases to 96%. You can personalise your MeModel by choosing your skin tone, face and even pick between wearing your hair up or down. All that’s left for you to do is explore the wardrobe. Simply click the garments you want to try on and they will appear on your MeModel.

Concerned about what suits you and if your outfit is not only fabulous but appropriate? Simply share your MeModel with a friend privately or publicly on facebook or via an email link to get feedback on your looks from those whose opinion you value most.

With such a large selection of clothes available to try and share, there will be daily curation of suggested and themed looks available on the #tryonxmas site. Just follow Metail on Facebook (https://www.facebook.com/Metail), Twitter @Metail (https://twitter.com/Metail) and Instagram @metailagram (http://instagram.com/metailagram) to be kept up to date with the latest looks and what to wear for which occasion.

Aware of the opportunities for yuletide fancy dress, Metail have also digitised Disney princesses, including Minnie Mouse, Snow White, Miss Claus and even a Christmas pudding.

The campaign will run for the whole of advent.

Founded in 2008, Metail is a British company developing online fitting room technology, which enables consumers to create a bespoke 3D model of themselves. The technology aims to increase consumer confidence in buying clothing online through an engaging and delightful product. Metail’s technology can be incorporated into any e-commerce platform. After entering a few simple measurements consumers can generate a MeModel, which is 92-96% accurate to their specific size.

Established by Cambridge graduate Tom Adeyoola, Metail has raised over $20 million in funding and officially launched with their first customer – Clothing at Tesco – in February 2012. The company has since developed an international client base, spanning House of Holland in the UK, Dafiti in Brazil and SingTel in Singapore.

Metail created a world exclusive when collaborating with House of Holland for their London Fashion Week show in September 2014. Consumers could watch the catwalk show in real time and try on the outfits as they were revealed for the first time on the models.

Based across three offices in London, Cambridge and Singapore, Metail has built a talented and dedicated team of over 40 employees.